Trends

Sport bikes grew 13% in a market that shrank 7.6%

US motorcycle sales fell in 2025, but not evenly. Every segment that grew did so at the small end, and the aftermarket follows.

The median US motorcycle owner is now over 50

The rider base is ageing faster than it is being replaced — with two groups moving in the other direction.

Average Exhaust Pricing 2026

Average slip-on exhaust price across the catalog, month over month.